Policies and terms

Our guarantee

Last updated: 9 November 2026

Free to start

The Arguta App free taster needs no card.

14 days full money back

If a paid plan is not for you, ask within 14 days of your first payment and you get it back in full. Ask from Account or email hello@arguta.ai. The promise applies once per person, business and card. Refunds reach your card in 5 to 10 working days.

Move or cancel any time

Move up or down from Account. When you move up, unused time on your old plan is credited. Monthly plans stop at the end of the month you paid for. 12-month plans are paid up front; we email you 30 days before the renewal date with the price, and you can turn renewal off at any time. After the 14-day money-back period, a 12-month plan runs to its end date.

Launch prices

Monthly and 12-month launch prices are fixed for your first 12 months, then move to the standard price shown, and we email you 30 days before. We may end the launch offer at any time; we give at least 30 days' notice on the plans page first, and anyone who joined before it ends keeps their launch price for their first 12 months. 12-month prices are rounded down to end in 9 after the discount, so you always save at least the percentage shown.

Every payment on record

Payments and refunds are written to our tamper-evident proof ledger, each entry fingerprinted with SHA-256.

Your statutory rights are not affected.

Terms and conditions

Last updated: 2 November 2026

About these terms

These terms apply when you use this website, ask us for a quote, or buy any of our services: AI setup, websites, hosting, care plans and consultancy. Please read them before you go ahead. By accepting a quote or paying a deposit, you agree to them.

arguta.ai is run by Arguta AI Ltd, registered in England and Wales, company number 17528339. Registered office: 52 Maple Leaf Business Park, Ramsgate CT12 5GD. Email hello@arguta.ai or call 07700 106528. Our prices include VAT. VAT registration is pending; VAT invoices follow once we are registered.

Our promise: see it work before you pay

• Websites (One-page website and Business website): we build a working prototype of your website first. You pay nothing until you approve it. Once you approve it, your website goes live and your first 30 days are free. If you cancel within those 30 days, you pay nothing and we take the website down. From day 31, your set-up fee (or your first Start at £0 payment) and your first monthly fee are due, and the 12-month minimum term starts.
• Arguta Academy: try the 14-day free trial first. If you buy a paid plan, you can have a full refund within 14 days of your first payment, with no questions asked. The money-back promise applies once per person, business and card. If you have had a refund before, a later plan is not covered, even on a new account. See the Arguta Academy policy for how refunds work.
• Other packages open in phases and are marked "Releasing soon" until they open. Their terms are set out in your quote.

Members outside the UK

• Arguta Academy is open worldwide. Done-for-you services, websites and 1:1 sessions are offered in the UK only.
• Paid Academy plans are open to members who live in the United Kingdom, the United States, Australia, New Zealand, Singapore and South Africa. Everywhere else the 14-day free trial is open and paid plans are releasing soon. We ask which country you live in before you pay.
• Outside the UK, prices are in US dollars and do not include local tax. Where a local tax applies to you, it is added at checkout and shown before you pay. Your bank may charge a currency conversion fee.
• United States: monthly and yearly plans renew automatically until you cancel. You can cancel online at any time from My licence in the Academy.
• Australia: our services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these terms limits them.
• New Zealand: if you buy as a consumer, the Consumer Guarantees Act 1993 applies, and nothing in these terms limits it.
• Singapore and South Africa: nothing in these terms limits your rights under local consumer law, including South Africa's Consumer Protection Act where it applies.
• European Union and Ireland: when paid plans open there, you will have a 14-day right to cancel. If you ask for access to start straight away, you agree that this right ends once access starts. Our own 14-day money-back promise still applies.
• These terms follow the law of England and Wales. If you live outside the UK and buy as a consumer, you also keep the protection of the consumer laws of the country you live in that cannot be set aside by agreement.

1. Our services

We set up AI tools for businesses and individuals, design and build websites and online shops, host them on our UK servers, and look after them through our care plans and retainers. What we will do for you, and when, is set out in your quote or proposal. If your quote and these terms ever disagree, your quote wins.

2. Prices

• All prices are in pounds sterling and include VAT. Our VAT registration is pending: until it is in place, our invoices show no VAT, and we send VAT invoices once we are registered. The price you pay stays the same.
• Our hourly rate for work outside a package or retainer is £149 per hour, with a minimum charge of one hour.
• Package prices are shown on our website as a set-up fee plus a monthly or annual fee. Your quote confirms the exact price.
• We meet in person within our visiting area in Kent. Elsewhere we work online or by phone; in-person meetings outside that area are by request and may include a travel charge, which we agree with you before booking.
• Every project gets a fixed quote before we start. If we make a pricing mistake, we tell you before going ahead, and you can cancel with a full refund of anything you have paid.

3. Quotes, deposits and payment

• Quotes are valid for 30 days.
• One-page and Business websites: no deposit. You pay nothing until you approve your prototype, and nothing for the first 30 days after it goes live (see "Our promise").
• Other set-up and website projects: a 50% deposit books your project; the balance is due before your website or AI setup goes live. If you choose Start at £0, there is no deposit: see section 4.
• Monthly fees are paid in advance each month; annual fees are paid in advance each year.
• Missed payments: if a payment is missed, you have 28 days to pay it. We remind you in writing on the day it is missed, after 7 days, and with a final notice after 21 days. Your service carries on as normal during those 28 days.
• If the amount is still unpaid after 28 days, we may suspend your service. Your website then shows a neutral holding page with your own business name and contact details, and your AI agents and admin pause. Calls to a number we provide for you are forwarded to your own number. Your files and data are kept safe.
• To restore a suspended service, pay what is owed plus a reactivation fee of £149, which covers the work of switching everything back on. We restore it within one working day.
• If a service stays suspended for 60 days, the agreement ends. The fees for the rest of your minimum term, and any Start at £0 set-up payments not yet made, then fall due.
• If payments are late three times in any 12 months, we may end the agreement with 14 days' written notice. After two late payments we may ask you to pay by Direct Debit or yearly.
• Care plans and retainers are paid monthly in advance.
• Invoices are due within 14 days unless your quote says otherwise. Late payments from business customers may attract statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998.
• You pay by bank transfer to the account on your invoice, or by Direct Debit or card where we offer it. Start at £0 is paid by Direct Debit or card only. We never ask for card details by email, phone or chat, and we will never ask you to pay into a different account. If in doubt, call us before you pay.

4. Care plans and retainers

• Each plan covers the work listed in your quote, up to the hours of changes included each month. Extra work is charged at our hourly rate, and we tell you before doing it.
• Every plan is a set-up fee plus a monthly fee. You choose one of three ways to pay: monthly, yearly, or Start at £0.
• Start at £0: nothing to pay when you sign. Your set-up fee is split into 12 equal monthly payments, added to your monthly fee for the first 12 months. There is no interest and no charge for spreading it, so you pay the same total as paying the set-up up front. Where the fee does not divide exactly, the last payment is adjusted by a few pence. Add-ons and upgrades change your monthly fee, never the set-up payments. Start at £0 cannot be combined with an offer that needs the set-up paid when you sign.
• Monthly plans: 12-month minimum term, then month to month. After the minimum term, either of us may end the plan with 30 days' notice.
• Annual plans: 12 months paid up front with 10% off the monthly fees. Each renewal includes a yearly refresh (design and wording refresh, updates, a search and AI review, and an AI team tune-up). If you do not want to renew, tell us at least 30 days before the renewal date.
• We review plan prices once a year and give you at least 30 days' notice of any change.
• Response times are set out in your plan. Priority support means a reply on the same working day.

5. Running costs and fair use

• Some services your AI or website relies on are charged by other companies and paid by you, direct, in your own name: for example your Claude plan, business email, domain name, WhatsApp Business messages and card payment fees. AI phone answering runs on our own ElevenLabs and Twilio accounts: an allowance is included in your plan, and use above it is billed monthly, with a usage gauge and a cap you set. Each package on our website shows the likely costs under "Likely additional costs". These are typical figures set by the providers and can change.
• Where your plan says AI running costs or hosting are included, they are included within fair use. Fair use means normal use for a business of your size. If your use is much higher, we will talk to you before any extra charge.
• Included changes each month: up to 2 hours on Full AI Team and up to 5 hours on Complete AI Business, unless your quote says otherwise. Unused hours do not carry over. Extra work is charged at £149 an hour, minimum one hour, and we always tell you before doing it.
• Our own work for you, such as planning, building and writing, is covered by your package or quote. Systems that run for your business day and night use separate AI accounts, set up for you and kept separate from other clients.

6. Your part

• Give us the information, content, photos and access we need, on time. Delays on your side can move launch dates.
• Make sure you have the right to use everything you send us, such as photos, logos and text.
• Check your website and AI setup before we put them live, and tell us about anything that needs changing.
• Keep your own logins private, and tell us straight away if you think one has been shared or misused.

7. AI tools and third-party services

• Our work uses third-party services such as Anthropic (Claude), ElevenLabs, Twilio, Google and our hosting provider. Their own terms and charges apply. Subscriptions to these services are billed to you directly unless your quote says otherwise.
• AI can make mistakes. AI assistants we set up say they are AI, and we build in checks so nothing goes to a customer without your approval where you choose that. You remain responsible for checking what your AI tools send in your name.
• We are not responsible for changes, outages or price changes made by third-party services, but we will help you adapt.

8. Hosting, backups and your data

• We host websites on UK servers with HTTPS, take regular backups and keep a second copy in a separate location. We test restoring backups regularly.
• We endeavour to keep our servers live at all times, but we cannot promise your website will never be unavailable, for example during maintenance or a fault at our hosting provider.
• We plan maintenance outside UK business hours where possible and give you at least 48 hours' notice by email and on our server status page (academy.arguta.ai/status.php). If urgent work is needed to protect your data or the service, we carry it out straight away and tell you as soon as possible.
• Where we handle your customers' personal information for you, we act as your data processor under UK GDPR. We sign a data processing agreement with you, setting out how we protect the information and what happens if something goes wrong.
• We keep support access to the websites and systems we host and look after, using our own secured logins with two-step verification, for as long as we provide your plan. Every change is logged.

9. Ownership

• Once paid in full, your website design, content and data belong to you.
• Our own tools, templates, code libraries and know-how, including the AI admin panel and build systems we reuse across clients, stay ours. We give you a permanent licence to use them as part of your website.
• We may show your finished website in our portfolio unless you ask us not to.

10. If you want to leave

You can move your website elsewhere at any time after your minimum term. We hand over your website files in a standard format within 30 days of your request, once all invoices are paid. Your own data, content and domain name are always yours: we release them on request even if money is owed. When an agreement ends, you have 30 days to collect them, then we delete them from our systems unless the law requires us to keep them. Our AI admin panel and other reusable tools stay ours and do not work outside our hosting.

11. Cancelling as a consumer

For One-page and Business websites, our promise goes further than the law: you pay nothing until day 31 after go-live, and you can cancel before then at no cost. For other services, if you buy as an individual rather than a business, you have 14 days from accepting our quote to cancel under the Consumer Contracts Regulations 2013. If you ask us to start work within those 14 days and then cancel, we may charge for work already done. Nothing in these terms affects your legal rights under the Consumer Rights Act 2015.

12. Timescales and start dates

• When you sign, we agree a start date and a go-live date with you, in writing. They depend on our build schedule and on you sending what we need on time (see section 6).
• Builds are booked in the order agreements are signed and deposits paid. When an offer is running, more people sign at once, so your start date may be a few weeks after you sign. We tell you the date before you pay anything.
• If we cannot meet a date we agreed, we tell you as soon as we know, with a new date. If the new date does not work for you, you can cancel and we refund anything you have paid for work not yet done.

13. Offers, vouchers and promotions

• Each offer shows its prices, the number of places, its start and end time and any conditions on its offer page. Once an offer opens, those details are fixed: we do not extend it, move its deadline or change its places.
• A place on a limited offer is taken when we have your signed agreement and at least half the offer set-up fee. Enquiries, audits and quotes do not hold a place. Places go in the order those two things are done.
• The places count on our website comes from paid orders only. Every place, cancellation and waiting list offer is recorded in our proof ledger, which we can show you on request, with other customers' details removed.
• If a place frees up because someone cancels, it goes to the next person on that offer's waiting list, in the order they joined. After the offer ends, only people who joined the waiting list before the end can take a freed place, within 30 days.
• Where an offer has early access, people who signed up for it can take up to the stated number of places before it opens to everyone. Early access places come out of the total, never on top of it.
• Offer prices for monthly fees last for the number of months stated, then the normal monthly fee applies. The normal 12-month minimum term still applies.
• Where an offer asks for a review or case study in return, we ask for your honest opinion in your own words. We never ask for, or reward, a positive review, and any review you give says you received an offer.
• Vouchers are personal to the person named, single use, cannot be exchanged for cash and end on the date shown. Offers and vouchers cannot be combined unless we agree it in writing.
• Arguta agents cannot give discounts or offers themselves. Any offer an agent mentions applies only once we confirm it to you in writing.
• Promotions we build for your business follow the same rules: real limits, real end dates and honest prices. You approve every promotion before it goes live, and you stay responsible for honouring the offer you set.
• Promotion set-up covers up to 3 hours, and the Marketing add-on up to 1 hour a month. Any extra hour on either is £149, and we agree it with you before we start. It runs month to month; either of us can end it with 30 days' notice.

14. Our responsibility to you

• We carry out our work with reasonable care and skill. If something we did is not right, tell us and we will put it right.
• For business customers, our total liability for any claim is limited to the fees you paid us in the 12 months before the claim, and we are not liable for loss of profit, revenue, data you did not back up yourself, or business opportunity.
• For consumers, we are responsible for loss you suffer that is a foreseeable result of us breaking these terms or not using reasonable care and skill.
• We do not limit our responsibility for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow us to limit.

15. Using our website

• Text, designs and logos on this website belong to us. Please do not copy them without our written permission.
• Do not misuse the website, for example by trying to break its security or uploading harmful code.
• Our website AI assistant helps you plan your project. Prices and details it gives are a guide until we confirm them in writing.
• We recommend Google Workspace for business email because our tools are built around it. We may receive a referral fee from Google when you sign up through us. It never changes your price, and you are free to choose another provider.
• Claude and Anthropic are trade marks of Anthropic, PBC. Other product names belong to their owners. arguta.ai is an independent business and is not affiliated with, endorsed or sponsored by Anthropic or any other provider we mention.

16. Changes to these terms

We may update these terms. The version on this page when you accept your quote applies to your project. For care plans, we give you 30 days' notice of any important change.

17. Law and disputes

These terms are governed by the law of England and Wales. If you have a complaint, please contact us first and we will do our best to put it right. You can also bring a claim in the courts of England and Wales, or in the courts of Scotland or Northern Ireland if you live there.

Arguta App terms

Last updated: 9 November 2026

These terms add to our main terms and apply when you use the Arguta App at app.arguta.ai, run by Arguta AI Ltd.

What the App does

The App runs the Arguta crew for you on Arguta's own connection to Anthropic's Claude. You do not need a Claude account. Every draft is yours to check before you use it.

Jobs

One job is one request and its answer, for example three posts or one email. Asking for a change counts as a new job. Each plan includes a number of jobs a month, shown on the plans page. Monthly jobs reset at the start of each month and do not roll over.

Extra jobs

Extra jobs are bought in blocks from Account. They are used after your monthly jobs and last 12 months from the latest purchase.

Plans and payment

Plans are paid monthly or for 12 months up front, through Stripe by card or Direct Debit. Prices include VAT. Moving plan, cancelling, the 14-day money-back promise and launch prices work as set out in Our guarantee.

Fair use

Use the App for your own business. Do not share your account, resell the service or use it to make anything unlawful, misleading or harmful. We may pause an account that is abused, after a warning.

Free taster

The free taster has a daily job limit and may change or close at any time.

Privacy notice

Last updated: 8 November 2026

This notice explains what personal information arguta.ai collects when you use this website, send an enquiry, talk to our AI assistant, fill in a build sheet, record a brief, request a callback or become a client. It also explains how we use it, who we share it with, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

If you live outside the UK

We handle everyone's information under UK data protection law, wherever you live. Our website and the Academy run on servers in the UK; some services we use, such as Stripe for payments and Google for email, may handle data in other countries under recognised safeguards.

If you live in the European Union, the EU GDPR gives you the same rights listed below. We are appointing a representative in the EU; until then, contact us at hello@arguta.ai.

If you live in another country with its own privacy law, for example the United States (including California), Canada, Australia, New Zealand, Singapore, South Africa, India, Japan, South Korea or Brazil, email hello@arguta.ai to use the rights that law gives you. We reply within one month. We do not sell your personal information.

Who we are

arguta.ai is run by Arguta AI Ltd, registered in England and Wales, company number 17528339. Registered office: 52 Maple Leaf Business Park, Ramsgate CT12 5GD. Email hello@arguta.ai or call 07700 106528. We are not registered for VAT, so no VAT is added to our prices.

ICO registration number: to follow.

For our own website, enquiries and clients, we are the controller of your information. Where we host or run systems for our clients, we handle their customers' information as a processor, under a data processing agreement with that client.

What we collect

• Enquiries and callbacks: your name, business name, email, mobile number, what you need, the package you are interested in, your preferred call times and anything you write to us.
• Build sheets: your answers about your business and website, and the files you upload, such as logos, photos and documents.
• AI assistant chats: the messages you type or speak to our AI assistant, saved with your build sheet.
• Voice typing: when you use a microphone button, your browser turns your speech into text using its own speech service (for example Google in Chrome, or Apple in Safari). We receive only the text.
• Recorded briefs and meetings: if you agree, your voice recording when you record a brief on our brief page, or when we record a meeting with you, plus the name, business, email and mobile you give, a written transcript and a short summary.
• Clients: contact and billing details, the work we do, invoices and payments, and the logins and access needed to look after your systems.
• Email marketing: your email address, your choice to receive tips and offers, and a record of when, where and with what wording you agreed.
• Arguta Academy accounts: your name, email, business name and password, your plan, the Business Brain you build, your chats with Arguta, your help desk requests and, if you book one, your 1:1 sessions.
• Payments: your name, email and billing details. Card and Direct Debit details are taken by Stripe; we never see or store your full card or bank details.
• Reviews: if you leave us a review or a rating, what you wrote, your star rating and whether you agreed that we may quote you, with your first name and town.
• Offer waiting lists and early access: your name, business, email and mobile, your place on the list and when you joined.
• Our proof ledger: a tamper-evident record of offer places, cancellations, consents and bulk emails. It holds record numbers and coded fingerprints, never your name, email or phone number, so your details can be erased without breaking the record.
• Talking to us: emails, calls and WhatsApp messages you send us.
• Your rough location: when you visit, our server looks up the town and county your internet connection is registered to, so the site can show your local area. See "Your local area" below.

How we use it, and our legal reasons

• To reply to your enquiry, call you back, plan your project and prepare your quote. Reason: steps you ask for before a contract.
• To carry out and support the work you buy from us. Reason: to carry out our contract with you.
• To keep records for tax and accounting. Reason: legal obligation.
• To keep our website and systems secure, prevent fraud and improve our service. Reason: our legitimate interests.
• To send tips and offers by email. Reason: your consent, or our legitimate interests where you have bought from us or enquired before (the soft opt-in). Every email has an unsubscribe link.
• To record briefs and meetings, transcribe them and summarise them so we understand what you need. Reason: your consent, asked for before recording starts.

Our AI assistant

Our website AI assistant asks questions to plan your website and fills in your build sheet. Your messages are processed by Anthropic, the company behind the Claude AI model, to write each reply. We save the conversation with your build sheet so we can plan your project. Please do not share card details, passwords or other sensitive information in the chat.

Talk to Arguta

Talk to Arguta, the voice and chat assistant in the corner of this website, is an AI assistant. When you talk or type to it, your voice and words are processed by ElevenLabs to understand you and reply. The conversation is recorded and kept for 12 months so we can follow up and improve the service. If you give your name and contact details and agree, it saves them as an enquiry or callback request. Your microphone is only used while a conversation is open, and only after your browser asks your permission. Please do not share card details, passwords or other sensitive information.

Phone calls and WhatsApp

When you call 07700 106528, our AI assistant answers. It tells you it is an AI at the start of the call. Twilio carries the call and ElevenLabs processes your voice to understand you and reply. The call is recorded and transcribed, and the transcript and a short summary are kept for 12 months so we can follow up and improve the service. If you give your name and contact details and agree, the assistant saves them as an enquiry or callback request, and we email you a thank-you if you gave an email address. When we call you from our admin, the call shows as 07700 106528 and is logged on your record, without a recording.

Recorded briefs and meetings

Our brief page lets you talk through what you need for up to 30 minutes, and we use the same page to record meetings with you. Nothing is recorded until you switch on your agreement, and nothing is sent until you press Send. In a meeting, we ask everyone present to agree first. Your recording is processed by ElevenLabs to make a written transcript, and the transcript is processed by Anthropic (Claude) to write a short summary for our team. Both act for us and do not use it for anything else. The recording, transcript and summary are kept in our secure admin and added to your project file if you are a client. We do not use them for marketing. Ask us at any time to see them or delete them.

Activity on our sites

When you use arguta.ai, the Arguta App, Arguta Academy or Studio, our own server records which pages you open and which buttons and links you press, how long a page stays open, which of our sites you move between, what you download and when you sign in, with the time, your device type and browser. If you are signed in, this is linked to your account. We use this to see how people use our sites, where they help and where people get stuck, so we can make them better. Reason: our legitimate interests. These records stay on our own server: no third parties, and they are never sold. We never store your IP address for this. The only cookies involved are the ones described in Cookies, and our measurement cookies are set only if you accept them. Anything we share outside Arguta, such as reports to investors, shows totals only, never names.

Your local area

To show your own county and nearby towns, our server looks up your IP address in MaxMind's GeoLite2 database, a copy of which we keep on our own server. This gives a rough area only, often just the nearest large town, and it is sometimes wrong, especially on mobile networks. We do not store your IP address or the result on our server. The result is kept in your browser for this tab only (session storage) and clears when you close it. If our copy of the database is missing or being updated, the lookup is sent to MaxMind's GeoLite web service instead, which does not keep it for longer than it needs to answer. If you talk to Arguta, the assistant is told this rough area so it can say whether we can meet you in person. You can choose a different area at any time in the "Areas we cover" section. Reason: our legitimate interests in showing relevant local information.

Who we share it with

We never sell your personal information. We share it only with companies that help us run the business, under contracts that protect it:

• 20i, our website host (UK)
• Anthropic, for our AI assistant and AI tools, including summaries of recorded briefs and meetings
• Google, for business email and documents (Google Workspace)
• ElevenLabs, for Talk to Arguta (our voice and chat assistant on this website), for AI phone answering, and for transcribing recorded briefs and meetings
• Stripe, for card and Direct Debit payments
• Daily, for Arguta Academy 1:1 video rooms
• Google (Analytics), Microsoft (Clarity) and Meta (Facebook and Instagram), only if you accept analytics and advertising cookies: see Cookies
• Twilio, for AI phone answering, where used
• MaxMind, whose GeoLite2 database finds your rough area (only as a backup lookup, see "Your local area")
• Our accountants and professional advisers, and the authorities where the law requires it

Information sent outside the UK

Some of these companies store information in the United States or the EU. Where they do, we rely on UK adequacy rules, the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Agreement to keep it protected.

How long we keep it

• Enquiries, callbacks, build sheets and AI chats: 2 years from our last contact, unless you become a client.
• Recorded briefs and meeting recordings: kept while we work with you on that project, then deleted once it is live, keeping the transcript and summary with your project file. If we do not go ahead, the recording, transcript and summary are deleted within 12 months.
• Client records, invoices and project files: 6 years after our work ends, as tax law requires.
• Arguta Academy activity records: 2 years, then deleted. If you close your Academy account, they are deleted with the rest of your account after 30 days.
• Email marketing: until you unsubscribe. We then keep a coded fingerprint of your email address only, so you are never added back by mistake.
• Waiting lists and early access: until the offer ends and any freed places are settled, then 12 months, unless you become a client.
• Proof ledger entries: 6 years, with no personal details in them.
• Arguta Academy accounts: kept while your account is open. If you choose Close my account, your login and plan stop straight away, and you have 30 days to change your mind and restore it as a Free account. After 30 days we delete your Business Brain, chats, help desk requests, name, email, business name and password. We keep payment and refund records, and the proof ledger line, for 6 years, as UK tax law requires.
• Reviews and your permission to quote you: while the review is public, or until you ask us to stop using it.

How we keep it safe

Our website runs on HTTPS. Our admin systems use individual logins with two-step verification, every change is logged, and passwords are kept in a secure password manager. We back up regularly and keep a copy in a separate location.

Your rights

You can ask for a copy of your information, ask us to correct or delete it, ask us to limit or object to how we use it, ask for it in a format you can take elsewhere, and withdraw your consent at any time. Email hello@arguta.ai and we will reply within one month. There is no charge.

If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Children

Our website and services are for adults. We do not knowingly collect information from anyone under 16.

Changes to this notice

We update this page when anything changes. The date at the top shows the latest version.

Cookies

Last updated: 8 November 2026

Your choice

When you first visit arguta.ai or academy.arguta.ai we ask whether you accept analytics and advertising cookies. They stay off unless you press Accept. Change your choice any time with the button below. We keep your choice for 6 months in a cookie called arguta_consent, then ask again.

Change cookie settings

Analytics and advertising cookies (only if you accept)

• Google Analytics 4 (Google): counts visits, pages and where visitors come from, so we see what works. Cookies _ga and _ga_*, kept up to 13 months. IP addresses are not stored by Google Analytics 4.
• Microsoft Clarity (Microsoft): shows where people click and scroll, as heatmaps and anonymised session replays, so we fix pages that confuse. Form fields are masked. Cookies _clck and _clsk, kept up to 12 months.
• Meta pixel (Meta, for Facebook and Instagram): measures whether our ads lead to visits, sign-ups and purchases, and lets us show ads to people who visited. Cookie _fbp, kept up to 3 months.
• Arguta measurement (our own, on our own server): remembers that the same browser came back and where it first came from (for example an advert or a search), so we can see which routes bring people to us and how they move between arguta.ai, the App, the Academy and Studio. Cookies avid and aft, kept up to 13 months. Nothing is shared with anyone else.

These providers process data under their own terms and may transfer it outside the UK under approved safeguards. See our Privacy notice for your rights.

What we use without asking

These are needed for features you ask for, so they do not need your consent:

• Saved progress: when you fill in a build sheet or chat with our AI assistant, your answers are saved in your own browser (local storage) so you can stop and come back. This stays on your device and is cleared when you send your build sheet. You can also clear it in your browser settings.
• Fonts: our fonts load from Google Fonts, which sees your IP address to deliver them.
• Talk to Arguta: your conversation with our assistant is kept in your browser (session storage) while this tab is open, so it carries on as you move around the site. It clears when you close the tab.
• Your local area: the rough area our server finds for you, and any area you choose yourself, are kept in your browser (session storage) for this tab, so every page shows the same local information. They clear when you close the tab.

Because these are needed for features you ask for, we do not need to ask for your consent.